Pre-launch founders
You have a brand and a few SKUs. You need a real store live this week — not a Shopify rebuild project.
We build the platform layer underneath your storefront — so you can launch branded shops, run real revenue operations, and scale across many brands without rebuilding checkout, fighting COD, or stitching five tools together.
India's D2C market is the next billion-rupee opportunity — but the tooling didn't keep up. Global platforms are too rigid and priced for North American checkouts. Local plugins are fragmented and fragile. Operators end up running on five vendors and praying nothing breaks at 2 AM during a campaign push.
Our mission is to make multi-tenant ecommerce infrastructure accessible to every operator in India. That means India-native payments and shipping, WhatsApp-first retention, and tenant-isolated data — wired in, not bolted on. So an operator can take a brand from idea to live storefront in under 24 hours and grow it into a multi-brand business on the same platform.
Not feature checklists — three outcomes that decide whether an Indian D2C operator wins or quietly bleeds money.
Pick a template, plug in Razorpay + COD + WhatsApp, ship. The fastest path from signup to a real Indian storefront — no agency, no developer.
COD OTP + risk scoring on every order. Native WhatsApp recovery for abandoned carts. The two biggest revenue leaks in Indian D2C, fixed at the platform layer.
Tenancy lives in the data model and every guard. The same isolation a Series-B brand needs is what every Starter store gets.
These are sample outcomes from pilot brands shipping on aimonk today. They're what the goals translate to in practice — and what we expect every operator on the platform to be able to point to within a quarter of going live.
You have a brand and a few SKUs. You need a real store live this week — not a Shopify rebuild project.
You're shipping orders today on a stitched stack. You want one platform that already knows how India pays, ships, and chats.
You run several brands or a portfolio. You need real tenant isolation, SSO, audit logging, and a roadmap that respects scale.
UPI, COD, WhatsApp, Razorpay, Shiprocket. Not adapters bolted on later — first-class primitives in the platform contract.
Built for the people running ops, not only for developers. Click-through admin, plain-English errors, no jargon.
Sub-second TTFB across India. Search at 60ms. Admin pages that don't spin. Performance is a product decision, not a backlog item.
Every query is tenant-scoped at the data layer. Auditability is baked in, not bolted on. Tenant data never leaks across brands.
Tenancy lives in the data model and every guard. Not a feature flag we flip later — the foundation we built on.
Headless APIs and webhooks so partners can build on us. We're infrastructure, not a walled garden.
Architecture, multi-tenancy, RLS, API layer, tenant lifecycle, audit logging.
Catalog, orders, Razorpay + Stripe, COD with OTP, returns, refunds.
Next.js shops, page builder, design tokens, templates, AI-assisted content.
Analytics, Shiprocket + Delhivery, WhatsApp automation, headless API, enterprise.
AI page composition, automated retention loops, agent-driven operator workflows.
Built by people who shipped revenue at Razorpay, Stripe, Flipkart, and Swiggy — and got tired of stitching the same India stack from scratch on every D2C engagement.
Every demo store is real. Every metric on the home page came from a pilot brand. Click through, place a test order, and see what your storefront could look like next week.