Theme engine
Colors, typography, spacing, and shapes - controlled via design tokens. Apply themes per tenant or let merchants customize.
Platform capabilities
Everything you need to launch, sell, and scale
From catalog management to AI-assisted page building - a complete ecommerce infrastructure in one platform contract.
Storefront & Customization
Beautiful, brandable storefronts with visual builders and design tokens.
Visual page builder
Drag-and-drop hero sections, product grids, testimonials, FAQ, video embeds, and 15+ section types.
Content pages
Create About, FAQ, shipping policy, and custom pages with SEO metadata, OG images, and publish controls.
Template gallery
Pre-built templates for candle shops, jacket brands, and more. Install, customize, and go live in minutes.
AI-assisted content
Merchants describe pages in plain language. AI generates sections, copy, and SEO - with a draft-review-publish workflow.
Custom domains
Each tenant gets a subdomain by default, with full custom domain support for branded storefronts.
Product & Catalog
Full-featured catalog management with variants, inventory, and search.
Product management
Create, edit, archive products with status workflows (draft → active → archived). Bulk operations and CSV import/export.
Variants & attributes
Unlimited variants per product with matrix generation. Custom attributes (size, color) with pill, swatch, and dropdown displays.
Inventory tracking
Real-time stock by variant. Low-stock alerts, configurable thresholds, bulk stock updates, and automated notifications.
Full-text search
Typesense-powered search with autocomplete, category filtering, price ranges, and attribute faceting. PostgreSQL fallback included.
Promotions engine
Percentage and fixed-amount discounts. Coupon validation, activation controls, and redemption tracking.
Reviews & ratings
5-star customer reviews with verified purchase requirements. Admin moderation, aggregate ratings, and customer review history.
Orders & Payments
End-to-end order lifecycle with multi-gateway payments and returns.
Checkout flow
Multi-step checkout with cart quotes, stock verification, shipping address collection, and guest checkout support.
Payment gateways
Stripe Connect for global payments, Razorpay for India, and Cash on Delivery with OTP verification for fraud prevention.
Shipping integrations
Shiprocket and Delhivery built in. Real-time shipping quotes at checkout with distance-based pricing.
Returns & refunds
Customer-initiated returns with reason tracking. Admin approve/reject workflows and automated refund processing.
Order lifecycle
Full status flow: pending → confirmed → processing → shipped → delivered. Timeline history and order KPI metrics.
Reorder & track
One-click reorder from past orders. Guest order tracking by order number and email address.
Customers & Analytics
Deep customer insights with segmentation and real-time dashboards.
Customer accounts
Registration, email verification, password management, profile photos, and saved address management with default selection.
Analytics dashboard
Revenue trends, conversion funnels, best-selling products, and customer acquisition - with daily, weekly, and monthly views.
Multi-channel notifications
Email (Resend), SMS (Twilio), and WhatsApp (Interakt) - templated, queued with retries, and tenant-scoped.
Audit logging
Immutable audit trail with actor tracking, IP logging, change summaries, and CSV export. GDPR-friendly compliance.
Role-based access
Granular roles: super admin, tenant admin, tenant staff, customer. Permission enforcement at every API endpoint.
Webhooks & API keys
Event-driven webhooks with signature verification. Tenant-scoped API keys with rate limits for headless integrations.
Ready to route apex traffic here and shops to subdomains?
Wire www to this export, point wildcard DNS at your storefront app, and keep admin on its own origin.